Creative leadership that unites brand, storytelling, and technology
For more than 30 years, I’ve helped turn ideas into brands, campaigns, and digital experiences that connect with people and support business growth. I rely on creative storytelling, strategic thinking, and hands-on design to make complex ideas clear and engaging.
As an Emmy Award-winning Creative Director, I’ve led projects in sports, entertainment, technology, e-commerce, advocacy, and consumer brands. My experience includes brand development, campaign concepts, digital experiences, and integrated marketing, guiding ideas from concept to launch. Whether building a visual identity, designing a digital experience, or creating a cross-channel campaign, I believe the best work comes from a clear idea and strong craft.
Oracle’s focus on bringing brand strategy, customer insight, and creative execution together resonates with how I approach my work. I’m excited by the opportunity to partner with creative directors, writers, and cross-functional teams to develop compelling ideas that support business goals and strengthen the brand across channels. Whether shaping a campaign concept, designing digital experiences, or developing creative for social, print, and broadcast, I bring strategic thinking, strong visual craft, and attention to detail. I value collaboration, welcome feedback, and thrive on turning ambitious ideas into polished, effective creative in fast-paced environments. The projects shown here are just a small sample of my career and reflect my commitment to creative excellence and collaborative leadership.
Thank you for taking a look at these select projects.
Vintaur Library
Creative Direction & UI/UX
Education & Training · Technology · Digital Experience • 2025-26
Vintaur is an alcohol training and resource platform designed to help hospitality professionals build product knowledge and confidence.
I led the branding, visual design, and UX/UI prototyping, shaping the product's identity and translating its educational mission into a structured digital experience. The work brings brand strategy, information architecture, and interface design together to create a foundation for a scalable training and resource library.
Role: Creative Direction · Brand Strategy · Visual Design · UX/UI · Prototyping
Scope: Digital Product · Website · UX/UI · Design System
Tools: Photoshop · Illustrator · Figma
View: Design Prototype • Training Courses Prototype • Simulations Prototype (Desktop) • Simulations Prototype (Mobile) • Tune-ups Prototype (Mobile) • Producer Page Prototype
California Professional Firefighters
Web Design & UI/UX
Labor · Technology · Digital Experience • 2021-25
California Professional Firefighters needed a cohesive digital approach that could connect the organization's various entities through a unified design language.
I led the conceptualization, design, and development of the web experiences, creating a consistent visual foundation while allowing each entity to maintain its own identity and purpose.
Role: Creative Direction · Visual Design · UX/UI · Prototyping
Scope: Website · UX/UI · Responsive Design
Tools: Photoshop · Illustrator · Figma
View: https://cpf.org/ • https://www.cafirefoundation.org/ • https://www.caljac.org/
Last Chance Alliance
Organic Media Campaign
Advocacy · Social Media · Digital Campaign • 2023–26
Last Chance Alliance needed to communicate complex environmental issues in ways that could connect with audiences across social platforms.
I developed visual storytelling for organic social media, turning campaign messages and policy issues into accessible, engaging creative designed to capture attention, build awareness, and encourage audiences to connect with the cause.
Role: Creative Direction · Visual Design · Social Media Design
Scope: Organic Media · Social Campaigns · Digital Advertising
Tools: Photoshop · Illustrator · Canva
View: Hands Across Sand • BLM Steamrolls Forward • Back to School • Oppose AB 2711 • Skip the Bill • CO2 Pipeline Safety Rules • A Step Forward • $10 Trillion • Big Oil’s Playbook • Alaska • CA is Fighting Back • No Drilling Signage •
AFSCME
AFSCME GO
Labor · Digital Experience · Web Design • 2025
AFSCME GO was designed to energize union membership and strengthen members' connection to their organization.
I designed the website around a clear, engaging digital experience that brings the union's mission and member-focused communications to the forefront, helping turn the organization's online presence into a tool for connection and engagement.
Role: Creative Direction · Visual Design · UX/UI · Web Design
Scope: Website Design · Membership Engagement · Responsive Design
Tools: Photoshop · Illustrator · Figma
View: https://afscmego.org/
United Steelworkers
Website Design & Brand Campaigns
Labor · Digital Experiences · Web Design • 2014-2024
I developed a range of digital creative for the United Steelworkers, bringing the organization's brand to life across its main website, campaign websites, social media, and advertising. From larger web experiences to individual campaign assets, the work focused on creating clear, consistent visual communications that support the union's messaging across platforms and initiatives.
Role: Creative Direction · Brand Design · Visual Design · Web Design
Scope: Main Website · Campaign Websites · Social Media Graphics · Digital Advertising
Tools: Photoshop · Illustrator · Figma
View: Homepage Redesign Desktop and Mobile (2023) • Shipbuilding Microsite Prototype (2023) • 2022 Convention • Giti Tire microsite (2021)
World Racing Group
Dirt in Your Veins
Sports · Brand Campaign · Digital Experience • 2025
World Racing Group wanted to capture the raw energy and emotion of dirt track racing in a digital experience that could engage longtime fans and newcomers alike.
I developed the creative direction and UX/UI for this high-impact, one-page microsite, translating the grit, adrenaline, and chaos of dirt racing into immersive visual storytelling through bold typography, gritty textures, dramatic imagery, and motion-driven design.
Role: Creative Direction · Visual Design · UX/UI · Prototyping
Scope: Brand Campaign · Microsite · Responsive Design
Tools: Photoshop · Illustrator · Figma
Purdue University
Web Design
Higher Education · Web Design · Digital Experience • 1996-99
My digital design career began at Purdue University, where I started as an intern digitizing the University catalog before becoming Purdue's first full-time web designer.
I helped bring University information and communications into the early web, combining visual design with the emerging tools and possibilities of digital publishing.
Role: Web Design · Visual Design · Digital Production
Scope: University Website · Web Design
Tools: Photoshop · Illustrator
Penske Racing Shocks
Email Design & Digital Advertising
Motorsports · E-commerce · Digital Campaign • 2025-26
Penske Racing Shocks needed email creative that could support a variety of marketing goals, from product education and new product launches to seasonal promotions and sales.
I developed visually driven email campaigns that combine product-focused storytelling, bold imagery, and clear messaging to highlight performance, communicate value, and connect the brand with its motorsports audience.
Role: Creative Direction · Visual Design · Email Design · Digital Advertising
Scope: Product Launches · Product Education · Seasonal Campaigns · Sales & Promotions
Tools: Canva · Photoshop · Illustrator
View: Custom Manufacturing Email • Christmas Dyno Services Email • ATV Email • S3 Services Email • Webinar Offer Email • Dyno Products and Services Meta Ad
Hoosier Tire
Cleaning Products Email & Digital Advertising
Motorsports · E-commerce · Digital Campaign • 2026
For Hoosier Tire, I created email and digital advertising creative supporting seasonal campaigns, sales, and promotional offers. The work paired product-focused visuals with clear messaging and a consistent brand presentation, helping bring timely offers to the attention of Hoosier's motorsports audience.
Role: Creative Direction · Visual Design · Email Design · Digital Advertising
Scope: Seasonal Campaigns · Sales & Promotions · Product Marketing
Tools: Canva · Photoshop · Illustrator
View: Stocking Stuffer Email • Black Friday Email • Glass Cleaner Email • Race-Day Shine Email
Trinity Church
Digital Advertising Campaigns
Faith & Community · Digital Advertising · Integrated Campaign • 2024–26
Trinity Church needed a digital advertising campaign that could communicate its events and community programs with a modern, welcoming visual identity across multiple formats.
I designed a suite of digital and outdoor advertising that combined strong typography, human-centered photography, and clear messaging to create a cohesive campaign across web, social, and digital billboards throughout New York City.
Role: Creative Direction · Visual Design · Advertising
Scope: Digital Advertising · Social Media · Outdoor Advertising · Digital Billboards
Tools: Photoshop
View: Wonder Digital Ad • Three Organs Meta Ad • Jazz, Pipes, Bach Digital Ad • Digital Billboard Ad