Creative leadership that unites brand, storytelling, and technology

For more than 30 years, I’ve helped turn ideas into brands, campaigns, and digital experiences that connect with people and support business growth. I rely on creative storytelling, strategic thinking, and hands-on design to make complex ideas clear and engaging.

As an Emmy Award-winning Creative Director, I’ve led projects in sports, entertainment, technology, e-commerce, advocacy, and consumer brands. My experience includes brand development, campaign concepts, digital experiences, and integrated marketing, guiding ideas from concept to launch. Whether building a visual identity, designing a digital experience, or creating a cross-channel campaign, I believe the best work comes from a clear idea and strong craft.

I’m especially interested in Vanta’s chance to grow its brand and build a unified creative vision across global campaigns, digital experiences, and product launches. I look forward to helping a talented creative team do its best work, building systems that support big ideas and strong execution, and translating complex technology into a brand that feels unique and approachable. The projects shown here are just a small sample of my career and show my commitment to creative excellence, collaborative leadership, and work that makes a real difference.

Thank you for taking a look at these select projects.

Vintaur Library logo and image
Vintaur Library logo and image

Vintaur Library

Creative Direction & UI/UX

Education & Training · Technology · Digital Experience • 2025-26

Vintaur is an alcohol training and resource platform designed to help hospitality professionals build product knowledge and confidence.

I led the branding, visual design, and UX/UI prototyping, shaping the product's identity and translating its educational mission into a structured digital experience. The work brings brand strategy, information architecture, and interface design together to create a foundation for a scalable training and resource library.

Role: Creative Direction · Brand Strategy · Visual Design · UX/UI · Prototyping
Scope: Digital Product · Website · UX/UI · Design System
Tools: Photoshop · Illustrator · Figma

View: Design Prototype • Training Courses Prototype • Simulations Prototype (Desktop) • Simulations Prototype (Mobile) • Tune-ups Prototype (Mobile) • Producer Page Prototype

California Professional Firefighters logo and image

California Professional Firefighters

Web Design & UI/UX

Labor · Technology · Digital Experience • 2021-25

California Professional Firefighters needed a cohesive digital approach that could connect the organization's various entities through a unified design language.

I led the conceptualization, design, and development of the web experiences, creating a consistent visual foundation while allowing each entity to maintain its own identity and purpose.

Role: Creative Direction · Visual Design · UX/UI · Prototyping
Scope: Website · UX/UI · Responsive Design
Tools: Photoshop · Illustrator · Figma

View: https://cpf.org/ • https://www.cafirefoundation.org/ • https://www.caljac.org/

Last Chance Alliance logo and image
Last Chance Alliance logo and image

Last Chance Alliance

Organic Media Campaign

Advocacy · Social Media · Digital Campaign • 2023–26

Last Chance Alliance needed to communicate complex environmental issues in ways that could connect with audiences across social platforms.

I developed visual storytelling for organic social media, turning campaign messages and policy issues into accessible, engaging creative designed to capture attention, build awareness, and encourage audiences to connect with the cause.

Role: Creative Direction · Visual Design · Social Media Design
Scope: Organic Media · Social Campaigns · Digital Advertising
Tools: Photoshop · Illustrator · Canva

View: Hands Across Sand • BLM Steamrolls Forward • Back to School • Oppose AB 2711 • Skip the Bill • CO2 Pipeline Safety Rules • A Step Forward • $10 Trillion • Big Oil’s Playbook • Alaska • CA is Fighting Back • No Drilling Signage •

AFSCME

AFSCME GO

Labor · Digital Experience · Web Design • 2025

AFSCME GO was designed to energize union membership and strengthen members' connection to their organization.

I designed the website around a clear, engaging digital experience that brings the union's mission and member-focused communications to the forefront, helping turn the organization's online presence into a tool for connection and engagement.

Role: Creative Direction · Visual Design · UX/UI · Web Design
Scope: Website Design · Membership Engagement · Responsive Design
Tools: Photoshop · Illustrator · Figma

View: https://afscmego.org/

United Steelworkers logo and image
United Steelworkers logo and image

United Steelworkers

Website Design & Brand Campaigns

Labor · Digital Experiences · Web Design • 2014-2024

I developed a range of digital creative for the United Steelworkers, bringing the organization's brand to life across its main website, campaign websites, social media, and advertising. From larger web experiences to individual campaign assets, the work focused on creating clear, consistent visual communications that support the union's messaging across platforms and initiatives.

Role: Creative Direction · Brand Design · Visual Design · Web Design
Scope: Main Website · Campaign Websites · Social Media Graphics · Digital Advertising
Tools: Photoshop · Illustrator · Figma

View: Homepage Redesign Desktop and Mobile (2023) • ‍Shipbuilding Microsite Prototype (2023) • 2022 Convention • Giti Tire microsite (2021)

World Racing Group

Dirt in Your Veins

Sports · Brand Campaign · Digital Experience • 2025

World Racing Group wanted to capture the raw energy and emotion of dirt track racing in a digital experience that could engage longtime fans and newcomers alike.

I developed the creative direction and UX/UI for this high-impact, one-page microsite, translating the grit, adrenaline, and chaos of dirt racing into immersive visual storytelling through bold typography, gritty textures, dramatic imagery, and motion-driven design.

Role: Creative Direction · Visual Design · UX/UI · Prototyping
Scope: Brand Campaign · Microsite · Responsive Design
Tools: Photoshop · Illustrator · Figma

View: Figma Desktop Prototype • Figma Mobile Prototype

Purdue University crest and image
Purdue University crest and image

Purdue University

Web Design

Higher Education · Web Design · Digital Experience • 1996-99

My digital design career began at Purdue University, where I started as an intern digitizing the University catalog before becoming Purdue's first full-time web designer.

I helped bring University information and communications into the early web, combining visual design with the emerging tools and possibilities of digital publishing.

Role: Web Design · Visual Design · Digital Production
Scope: University Website · Web Design
Tools: Photoshop · Illustrator

View: Homepage Design (1998) • Interior Design (1998)

Pensket Racing Shocks logo and image
Pensket Racing Shocks logo and image

Penske Racing Shocks

Email Design & Digital Advertising

Motorsports · E-commerce · Digital Campaign • 2025-26

Penske Racing Shocks needed email creative that could support a variety of marketing goals, from product education and new product launches to seasonal promotions and sales.

I developed visually driven email campaigns that combine product-focused storytelling, bold imagery, and clear messaging to highlight performance, communicate value, and connect the brand with its motorsports audience.

Role: Creative Direction · Visual Design · Email Design · Digital Advertising
Scope: Product Launches · Product Education · Seasonal Campaigns · Sales & Promotions
Tools: Canva · Photoshop · Illustrator

View: Custom Manufacturing Email • Christmas Dyno Services Email • ATV Email • S3 Services Email • Webinar Offer Email • Dyno Products and Services Meta Ad

Hoosier Daddy Cleaning logo and image
Hoosier Daddy Cleaning logo and image

Hoosier Tire

Cleaning Products Email & Digital Advertising

Motorsports · E-commerce · Digital Campaign • 2026

For Hoosier Tire, I created email and digital advertising creative supporting seasonal campaigns, sales, and promotional offers. The work paired product-focused visuals with clear messaging and a consistent brand presentation, helping bring timely offers to the attention of Hoosier's motorsports audience.

Role: Creative Direction · Visual Design · Email Design · Digital Advertising
Scope: Seasonal Campaigns · Sales & Promotions · Product Marketing
Tools: Canva · Photoshop · Illustrator

View: Stocking Stuffer Email • Black Friday Email • Glass Cleaner Email • Race-Day Shine Email

Trinity Church logo and image
Trinity Church logo and image

Trinity Church

Digital Advertising Campaigns

Faith & Community · Digital Advertising · Integrated Campaign • 2024–26

Trinity Church needed a digital advertising campaign that could communicate its events and community programs with a modern, welcoming visual identity across multiple formats.

I designed a suite of digital and outdoor advertising that combined strong typography, human-centered photography, and clear messaging to create a cohesive campaign across web, social, and digital billboards throughout New York City.

Role: Creative Direction · Visual Design · Advertising
Scope: Digital Advertising · Social Media · Outdoor Advertising · Digital Billboards
Tools: Photoshop

View: Wonder Digital Ad • Three Organs Meta Ad • Jazz, Pipes, Bach Digital Ad • Digital Billboard Ad

Creative Disciplines